How to build a business around your personal brand

How to build a business around your personal brandHow to build a business around your personal brandI wanted to share highlights from past Tribe Conferences with you, including this presentation from Chris DuckerIts never been easier to build a brand because the barrier to entry has never been lower. The internet has allowed us all to be on equal footing. The online business space offers complete and total justice.When you build an online company, you create a personal brand. Here are the keys to building a business around the brand that is youBe originalSolve a problemBuild relationshipsReverse engineer successBe originalBeing yourself is the ultimate x factor that allows you to plan products, package them, market them, deliver them, and make money off of them. With so much competition and so many industries, its harder than ever to be original than at any time in history. Be yourself. Its the only thing only you can do.Being different is better than being better. - Chris DuckerSol ve a problemAt our very core, as entrepreneurs, we are problem solvers. Figure out how to provide solutions for your audience. Solve a problem. Help them. Make a living doing it. What you do to solve peoples problems becomes your brand. And what people say about you when youre not around is your brand.At the very core of your brand is the importance of being original. Whatever youre doing, you must do it right. Doing it right is more important than just doing it.Serve, dont sell. - Chris DuckerBuild relationshipsIf you solve problems with your products and your services, youll never formally have to sell.Market like a magnet. Attract the best. Repel the rest. You attract people who respond favorably to your message. Your vibe will attract your tribe.Forget about Business-To-Business and Business-To-Consumer models, and think instead about the People-To-People model of doing business. People want to do business with other people they trust.Dont cozy up to get something from them in the future. Relationships should be treasured, not just used for future profit and gain.No matter what you do, dienstgrad what you are worth and do not apologize.- Chris DuckerReverse engineer successReverse engineer what you want to achieve from a financial perspective. Determine your yearly profit target and then break it down into quarterly, monthly, weekly, and daily targets. You will find your desired income is closer than you think.All you have to do is serve your audience by producing several streams of income. Dont build them all at the same time, but one at a time, includingBooksOnline coursesDownload workshops and workbooksEbooksOnline eventsWeb eventsLive eventsAffiliate marketingCoachingSpeakingThisarticlefirst appeared onGoins, Writer.